NAV CANADA - Identity Design
With the privatization and purchase of Canada’s civil air navigation servce (ANS) from the Federal Government, NAV CANADA was born. We were tasked to create a corporate identity for the new company. This meant designing the logo, and creating and writing the corporate standards manual to be used nation wide.
CASE STUDY
The corporate standards manual dealt with the application of their new corporate identity for print, multimedia, and signage. The standards manual appeared in print and we also were tasked to create a CD-ROM application for distribution across Canada to all NAV CANADA's facilities.
The logo was designed to depict motion, service, and navigation while reflecting aviation. In order to make it unique, we created the NAV CANADA font complete with all the letters and punctuation of the alphabet. The font was designed so NAV CANADA could create acronyms around new technologies they would create while strengthening brand recognition.
NAV CANADA has an identity, which is easily recognized worldwide.
Applications
Having established Nav Canada’s corporate branding guidelines we then applied this to all of their corporate collateral materials. The brand has been applied to the many products which include: brochures, annual reports, advertising, powerpoint presentations, posters, stationary, vehicle and building signage, web site, multimedia applications, corporate videos, marketing and recruitment campaigns.
Nav Canada’s communications department wanted us to ensure that the web-development team designed and developed the web site according to the Branding guidelines we developed for them. Hangar 13’s main role was that of “Brand Manager”. In particular we made sure that the web development company used the proper imagery, ensured that the colour selections and corporate logo were being applied correctly. Hangar 13 and Nav Canada wanted to ensure that the Brand was strictly adhered to.
Applications
Having established Nav Canada’s corporate branding guidelines we then applied this to all of their corporate collateral materials. The brand has been applied to the many products which include: brochures, annual reports, advertising, powerpoint presentations, posters, stationary, vehicle and building signage, web site, multimedia applications, corporate videos, marketing and recruitment campaigns.
Nav Canada’s communications department wanted us to ensure that the web-development team designed and developed the web site according to the Branding guidelines we developed for them. Hangar 13’s main role was that of “Brand Manager”. In particular we made sure that the web development company used the proper imagery, ensured that the colour selections and corporate logo were being applied correctly. Hangar 13 and Nav Canada wanted to ensure that the Brand was strictly adhered to.