Spresso Compression Sock Wear
We created a new look to move Spresso to a fashion-forward position in the compression wear sphere.
It was vital to not adopt a fashion affectation that would be perceived as inauthentic thus diluting the product’s efficacy as a compression sock.
The position line “caffeine for your legs” was developed – simple, pragmatic and direct. We decided to portray the product in a very contemporary context, using up to date design, along with a fashion forward tone of voice.
All elements of the brand – visual identity, colour palette, photographic style – were updated to reflect the brand’s stylish direction often missed in competing products.
Brand Strategy / Visual Identity / Art Direction / Messaging / Print / Digital / Packaging